Paul Polman (CEO at Unilever) and Bas van den Berg (chairman of the FNLI, the Dutch Food Industry Federation, and COO at Royal FrieslandCampina) recently presented a report to prime minister Mark Rutte. According to this report, which was drawn up by the consultancy Roland Berger at the request of the FNLI, the majority of the Dutch people do not always trust the food industry.

The report states that only 25% of the Dutch consumers are of the opinion that the food industry is transparent about the origins of food.

The FNLI encourages food producers to actively enter into a dialogue with the public and to open their doors to interested visitors more often. Faith in the food industry must be restored, and transparency is the keyword in this respect.

Besides the report, prime minister Rutte was also presented a scale model of a ‘plexiglass factory’ symbolising the path towards more openness and transparency in the Dutch food industry.

Click here for the entire Motivaction survey. And click here for the article on the report presented to the prime minister.

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